New Electric Ride: Balloon Ride (Beyond Beyond is Beyond, 2014)

Si eres un buen amante de la música de los sesenta, en especial de la segunda mitad de la década; escuchando Balloon Age seguro que vas a encontrar numerosos elementos fácilmente reconocibles y a la vez altamente disfrutables. El debut en largo de New Electric Ride (Sunderland, Reino Unido), es un disco absolutamente amistoso, lleno de arreglos, de sorpresas que te harán creer que estás ante un resumen de lo mejor de la segunda mitad de la década. En él vas a encontrar Pop barroco (Ode to a Bumblebee), Psicodelia (Marquis de Sade, A submarine song, Bring what you expect to get), Rythm´n´Soul (In chains), Acid Rock (Lovers), Folk-Rock al más puro estilo Love (I Can´t help but smile), Pop conceptual (The Beyond, Here comes the bloom). Un ambiente distendido inunda tu audición ya desde el comienzo. La sensación de reencontrarte con viejos conocidos (Beatles, Byrds, Kinks, Olivia Tremor Control, The Lilys, Tame Impala…) es realmente cautivadora.
Como suelo decir a menudo con los discos que tienen en la variedad su nota dominante, quizás ésta sea un pequeño lastre para su disfrute global. En el caso de Ballon Ride, creo que esa variedad acrecienta su calidad. Éste es un trabajao tremendo, un disco redondo, que se disfruta de principio a final sin tener que mirar el reloj y pensando tan sólo en el ambiente psicodélico que se respira alrededor mientras lo oyes.

“The speed of New Electric Ride would mean little without the sound, of course, and the band’s sound reaches dizzying heights with the release of “Balloon Age.” A tightly wound collection of songs that don’t unfold so much as they blossom, New Electric Ride display congenital comfort with outlandishly catchy melodies, high-grade harmonies and hooks by the barrelful.
Though the opening song (“Here Comes the Bloom”) announces that it’s “time to go with the flow,” there’s a distinct sense of master-level songcraft from beginning to end on “Balloon Age.
The insanely catchy riff that fuels album highlight “Marquis De Sade” is whipped only by the song that follows, “Bye Bye (Baton Rouge).” It’s the aural equivalent of a warm embrace, in the form of a melancholy break-up song, featuring harmony vocals for which the word “Byrds-ian” was invented.
Elsewhere, the miniature miracle of album interlude “I Feel So Invited” invites comparisons to nothing less than The Beatles’ “Because” – and that’s only the first half of New Electric Ride’s journey into the “Balloon Age.”
Despite the great distances they’ve covered in almost no time at all, it’s clear that the New Electric Ride will remain on the road for quite some time to come, both literally and figuratively. With a spot confirmed in the line-up at the upcoming Berlin Psych Fest in April (alongside The Electric Moon, The Wands, Vibravoid and others) and advance praise for “Balloon Age” already pouring in, New Electric Ride invite you to come along for the ride” – Ryan Muldoon

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